DaimlerChrysler chose not to badge the Sprinter as a Mercedes-Benz, because they felt the utilitarian Sprinter would interfere with the luxury image that the Mercedes-Benz brand had in North America, and instead used the Freightliner and Dodge nameplates, as both of those brands had more experience selling trucks and commercial vehicles.Ĭargo versions of the Sprinter were manufactured in Düsseldorf, Germany, partially disassembled and shipped to a Freightliner factory in Gaffney, South Carolina where they were reassembled. After 2003, they were sold concurrently under the Freightliner and Dodge nameplates, and were identical except for minor styling details and badging. In 2003 they received Dodge branding, as DaimlerChrysler chose to replace the aging Dodge Ram van with the Sprinter rather than redesign it. and was originally branded as a Freightliner. The first generation (VA Chassis) North American Sprinter was launched for the 2002 model year in the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |